commercial application

I had an interesting conversation with Banker Dave a couple of days ago. My studios are on the 2nd floor of an office building above a bank. I was downstairs and I ran into Dave who inquired about a piece I was carrying around preparing it for delivery. Dave is one of those guys that you can tell really appreciates diversity, and isn't at all a guy with a "tude". He inquired about the piece, and we got into a discussion about abstract art, and it led to talking about how dark his bank lobby is for the people who work in the office all the time.

Banker Dave can leave to meet clients during the day, but for the people who are at desks all day, the environment is dark. The environment has impact on the people greeting their customers and on the customers walking in. The people who made the decision on the decor are probably not working there, and probably are not affected by the daily feeling that darkness has on someone. The perpetual feeling of being able to hide can be nice, but the perpetual feeling of nobody noticing someone is not cool. These are the people who provide customers their first experience with the bank. Darkness, light, color, proximity, direction, height of reception desk, and a hundred or so other factors affect feeling without the mind realizing why feelings are as they may be.

Reflective expressionism identifies these environments and shoots those feelings out like a ....censorship sucks......=) ..... Often, the merit of these feelings are disregarded usually for the sake of financial cost savings. However, for the rare dude or whatever the feminine is for dude, that knows how to raise revenue rather than save costs, these affects are felt and a determination is made that a potential long term stream of income is far greater than a one-time cost. Reflective expressionism is how you know what your customers are really thinking when they first come in contact with your business.

(c) kenneth martin